The Bateleur Brand Litmus Test consists of 12 multiple choice questions directed at establishing a brand's state of health.

Answer the questions as objectively and honestly as you can. Be guided less by what you think or feel, and more by what you know from marketplace feedback such as formal market research (if available).

After you have answered the Litmus Test questions, your brand will be given a score out of 100% in respect of its estimated health. Further, computer-generated "tips to improve your brand's health" will be presented.

These are intended only as thought starters ... experienced human opinion is required for a formal brand health analysis.

Enjoy ...