The Bateleur Brand Litmus Test consists of 12 multiple choice
questions directed at establishing a brand's state of health.
Answer the questions as objectively and honestly as you can. Be
guided less by what you think or feel, and more by what you know
from marketplace feedback such as formal market research (if
After you have answered the Litmus Test questions, your brand
will be given a score out of 100% in respect of its estimated health.
Further, computer-generated "tips to improve your brand's health"
will be presented.
These are intended only as thought starters ... experienced human
opinion is required for a formal brand health analysis.